Friday, April 17, 2009

Beauty Bust: Cargo's Lash Activator

Cargo's newest mascara, Lash Activator, is sadly not worth the hooplah. No disrespect to Cargo - I happen to be a huge fan of their organic PlantLove collection (the bronzer is especially glam) - but the mascara is a major disappointment.

And I really, really wanted to love it -- it even comes equipped with a plastic-bristled brush (and you know how I heart a good plastic applicator)!

The gimmick is that Lash Activator is "proven to boost the appearance of lashes in just 30 days!" Is there a money back guarantee? No, I didn't use for the 30-day entirety, but just the one day was enough to turn my lashes into a tres tragic Adam's Family makeover.

Here's why I'm not down with the Lash Activator:

The formula is SO clumpy, even the plastic brush can't separate my glued-together lashes, nor can my trusty tweezerman lash comb. With other mascaras, I can overlook a slight mishap (for example, I still use Maybelline's Lash Stiletto even though it tends to flake - but I really dig the way it gives me spider-like lengthy lashes). With this Cargo mascara, it neither volumizes, lengthens or separates. The only thing it does really well is clump. And paint my tiny lash hairs a highly pigmented black.

Although, I'm not a fan of Lash Activator, I still have faith in Cargo.

Has anyone else tried the mascara and loved it?



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