Life Style

From a 2,000 year old formula said to be inscribed upon a pyramid in Giza, comes the top secret formula for Egyptian Magic All-Purpose Skin Cream "The People's Choice." The no-frills jars hit stores 18 years ago this month and by word of mouth garnered a worldwide following, and cult status in film and fashion. I first heard about it from my friend Erin. As an Emmy-award winning makeup artist, she is always a brilliant source of info. She raved about its versatility on set as well as at home. She’s not alone. Madonna, Kate Hudson, Gucci Westman and Anya Hindmarch are just a few who adore this multipurpose cream. Now I know why.

With a consistency similar to shea butter, it melts into the skin with the faintest scent of beeswax. It feels like an oil but soaks in immediately without lingering greasiness. While it is wonderful for rough skin like elbows and heels, it’s gentle enough for my sensitive, eczema prone skin (while they make no claims to be a medical treatment, about a third of users have skin issues like eczema and psoriasis).

Massaged into my cuticles it’s like an instant manicure and I honestly think if I had one desert island pick, this would have to be it. My friend Morgan has used it for dry skin throughout her pregnancy and Erin found it to be a fantastic diaper rash ointment for her babies. It is an all-natural, all purpose product for men, women and children. Apply it as a moisturizer, an anti aging cream, salve for burns and to prevent scars from cuts and stretch marks. It’s also a hair conditioner, lip balm, insect bite ointment and post-shave soother. And the list goes on. As Real Simple magazine aptly put it, it does, “Quite possibly everything, except your taxes.”

Incredibly, this product with infinite uses is made with just seven natural ingredients: olive oil, honey, bee’s wax, royal jelly, bee pollen, propolis and divine love. A little goes a long way, so the four-ounce jar should last you some time. For more info, check out the video demos and testimonials on their website. You can purchase Egyptian Magic online here and here or closer to home by using this store locator. At under $35, it’s indulgence without a Crème de la Mer price tag. What more could you want? xo a.